Booking Rate Calculator
How many inquiries do you need each month to hit your revenue goal? Enter your numbers to find out.
Your Numbers
Results
Bookings Needed / Month
10
Inquiries Needed / Month
34
Current Projected Revenue
$1,500
Revenue Gap
$3,500
What if you improved your conversion rate?
| Conversion Rate | Inquiries Needed | Bookings / Month |
|---|---|---|
| Current (30%) | 34 | 10 |
| 40% | 25 | 10 |
| 50% | 20 | 10 |
| 60% | 17 | 10 |
Frequently Asked Questions
What is a good inquiry-to-booking rate?
For photographers, 30–50% is typical. If you are below 20%, focus on improving your response time, portfolio presentation, and pricing clarity before spending more on marketing.
How do I get more inquiries?
SEO (optimize your Google Business Profile and website), social media consistency, referral programs, and vendor partnerships are the most reliable sources for photographers.
Should I raise my prices or get more clients?
Both levers work. Raising prices requires fewer bookings but may lower conversion rate. More inquiries at current prices requires more marketing effort. Use this calculator to model both scenarios.