Business · Free tool
Photography Pricing Calculator
Calculate what you need to charge per session based on your costs and income goals. Stop guessing — price for profit.
Annual Business Costs
Your Goals
Your Capacity
Results
Revenue Needed
$75,167
Sessions Per Year
144
Minimum Session Rate
$522
Effective Hourly Rate
$65
To earn $50,000 after taxes, you need $75,167 in revenue. At 144 sessions per year, each session must generate at least $522.
Suggested Pricing Tiers
Basic
$525
Standard
$775
Premium
$1,300
Frequently Asked Questions
What is CODB?
Cost of Doing Business. It is the total annual cost of running your photography business — equipment, software, insurance, marketing, and other expenses. You must cover these costs before you start earning personal income.
Should I charge the minimum rate?
The calculator shows your floor — the minimum you need to cover costs and pay yourself. Most established photographers charge 1.5-3x their minimum to account for slow seasons, growth investment, and profit margin.
How do I factor in product sales?
If you sell prints, albums, or other products, their revenue offsets the session rate. Subtract estimated annual product revenue from your revenue needed, then recalculate.
